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The (Best) Method to the Madness Behind Choosing a Company Name or Mark
Articles, Protect Your Idea and Data Guest Contributor Articles, Protect Your Idea and Data Guest Contributor

The (Best) Method to the Madness Behind Choosing a Company Name or Mark

By Susan Neuberger Weller

The Wall Street Journal ran a print article on July 18, 2013 titled “What’s Behind Those Quirky Startup Names?” in which the author Lindsey Gellman discussed the derivation behind unique startup names such as Mibblio, Kaggle, Shodogg, and Zaarly. One of the reasons for these types of names and spellings, she says, is the need for short, recognizable .com web addresses in a space where more mainstream domain names are no longer available

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Software Audits: Strategies for Licensees
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Software Audits: Strategies for Licensees

By Julie Korostoff and Joseph DiCioccio

If you have received a software audit request from your software vendor or one of the industry trade groups representing software publishers, such as the Software & Information Industry Association (“SIIA”)1 or the Business Software Alliance (“BSA”)2 you are not alone. Over the past five years, 3 software audits have become an increasingly common revenue-leakage recovery tool for software vendors.

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Don’t Make These Ten Mistakes When Selling Your Business
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Don’t Make These Ten Mistakes When Selling Your Business

By Jeremy Glaser

Over my three decades of practicing corporate law, I have helped hundreds of founders sell their businesses.  In the process of helping them achieve a successful transaction, I have noted ten common mistakes that can cost the founders money by way of a lower sale price or higher expenses and that can delay or prevent the successful closing of the sale transaction.  If you want to maximize your chances of closing your transaction on time and on the best possible terms, avoid making these common mistakes

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Starting a startup as CTO / Head of Product
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Starting a startup as CTO / Head of Product

By Lauren Mosenthal of Gust.com

After less than a year, Glassbreakers is now a team of 10, we have thousands of active users on our free product, we’ve expanded into enterprises with paying customers and raised over a million in seed funding. After a few of my Glassbreaker matches inquired, I started to reflect on what it’s like to build a startup as a CTO / Head of Product. I wanted to share my journey, advice and insights to others who are starting out as product leaders.

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